Four Ways Your Brand Can Be More Appealing

I think it would be safe to say that every day new businesses are set up. Whether or not it will succeed is another story altogether and statistics show that most do not. For some, it is simply a case of starting on the wrong foot with things like poor information on the market, poor brand identity design or poor …

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the customer matters

Customers May Not Always Be Right But they Always Matter

I sometimes say to people that professionalism is a lost art and I mean it. From the artisan who collects a full or part payment for his services and absconds or delivers shoddy or incomplete work, to the customer care rep at a bank, telecommunications outfit and even a teacher who does not care to do their job right and …

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discuss value

Focus On Value And Not Price Haggling

When I first started out as a designer, I didn’t understand the place of quality, brand differentiation and more. So, I spent time haggling with clients over prices. I would say, for example, the fee was 2,500 Naira for a logo and someone would say, “let me pay 1,000 Naira.” I would then say, “no, it is 2,500,” and then …

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prospect as you go

Prospect As You Go

Years ago, I attended a class on Brand Identity Design and a core professional was called upon by the facilitator to teach us about how to get clients and the ways we can keep them coming back for our services. It was a great learning experience for me and I have held to the things shared there all this time. …

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